When we take a look of a the subject ” Branding through SEO (Search Engine Optimization) “ and summarize it’s from job specialization areas perception, I believe that we never see a correlation between both job specialization. Branding is a part of marketing and Search Engine Optimization (SEO) is a part of IT.
When I am trying to write this post, It drives me to one famous name and his theory when I studied on a University.
He is ” Dr. Philip Kotler – Marketing Professor and Consultant “ and ” 4P theory which stands for price-place-product-promotion on his book Marketing management “.
A brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers – Taken from wikipedia. Nowadays brand is not only limited to company, good or service but has more wider terminology. It could be a person that popular as ” Personal brand “.
Branding may refer to the brand itself or its activities to win the customers loyalty, awareness, market share and any others. So based on the both terminology, branding could be categorized as a product or promotion on 4P theory which is part of marketing. But for this topic ” Branding through SEO (Search Engine Optimization) ” is more precisely for the second terminology which is Promotion Tool.
SEO benefit for branding or As a part of Promotion ?
Why the website should be optimized for the search engine?
1. Majority factors : Majority people go directly to the address for the website in case of opening email, reading newspaper or usual activity and Majority people will using a search engines to find an information needed for the unusual activity such as looking for suppliers, etc.
2. Assume for a new product or branding strategy – In order to building a brand, the first step/activity always starting from introducing the product or services to the market. If your website has been optimized by SEO it means that SEO services help you introducing your product or services. From unknown to become known or the ideal expectation is most popular product or services.
3. Search engines doesn’t display the result based on the popular brand. They display the result objectively. They just only looks like a machine, have their own algorithm to displaying the results based on the keywords typed and the SEO services provided by SEO Specialist, SEO Expert, Professional SEO or Master of SEO benefit your site or product to display on a common page visit by the search engine (Maybe page 1-4 or SERP – Search Engine Result Page) . See also PageRank vs Search Engine Result Page and Benefit on Marketing
Click this link to Branding Strategy through SEO (Indonesian Version)